The Virtual TechEd camera crew was walking around and documenting the giveaways and other schwag available on the show room floor. The video crew ended up featuring schwag from only about 10 exhibitors out of the hundreds who were at the show and Atalasoft was one of them.

Here's link to the video [Atalasoft appears at 2:10 into the video]

Microsoft also had this terrifying crew of marauding Office, Webcast, MSDN, and other characters on the show floor:



Here I am attempting to pay off one of the characters to leave us alone: